Announcement: Boré to plant over 107,000 trees after successful Christmas campaign

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We are delighted to announce that our 2020 Trees for Christmas campaign has raised £32,313.56 and will result in 107,712 trees being planted by the Boré Community Forest Project.

The campaign asked people, schools, and businesses in Wales to donate over the festive period and support the Boré community to plant trees. The final tally makes the 2020 campaign the most successful ever run by Size of Wales, well surpassing the 2019 campaign which resulted in 73,208 trees planted in Mbale, Uganda.

The year 2020 was the joint hottest year on record meaning there has never been a more important time to plant trees and step-up our collective efforts in reducing carbon emissions. Boré is located in a remote part of eastern Kenya near the equator, where climate change has led to the extremes of drought, flooding, and reduced crop yields. The COVID-19 pandemic has also caused much hardship and local employment has all but evaporated.

The trees planted as a result of this campaign will secure employment for around 60 local women, who between them will plant these and many more seedlings. This new source of income will be extremely important for families in an area where 26% of under-fives suffer from malnutrition.

In addition to creating cleaner air and a more stable climate, the Boré Community Forest Project will provide free trees to 2,500 farmers and over 100 schools, which offers potential forms of nutrition and income. The trees also mean local farmers, who have been hit particularly hard by both the impacts of COVID-19 and erratic weather conditions, will not have to resort to burning and selling charcoal which destroys local forest and releases large amounts of CO2.

A special thanks goes to SportPursuit, an online retailer and partner of Size of Wales, who raised £30,000 in their Festive Forest campaign which pledged to fund planting a tree for every order during December. Their donation will support the planting 100,000 trees and is part of an ongoing target to plant 250,000 trees overall.

Nicola Pulman, Size of Wales Director, said:

“Our goal as a charity is to connect communities in Wales to those on the frontline of the climate crisis internationally and make a tangible difference. This year’s campaign is a massive leap forward in this goal – and to have increased the funds raised by nearly 50% during a difficult year for many families, I couldn’t be more delighted.

We are extremely grateful to the donors, schools, and businesses for coming together in showing their generosity and friendship in this campaign. We are especially thankful to the Boré community who will use this funding to plant trees vital to the fight against climate change.”

Ru Hartwell is the Director of Community Carbon Link and has worked closely with the Boré Community Forest Project since its inception 2008. He said:

“With 2020 having been a particularly tough year for the people of Boré, I will sleep better knowing the positive impact these donations will have on the lives of my friends in this wonderful community.

The ongoing support from the people of Wales and hard work of the Boré Community Forest Project is a powerful example of what we can achieve when we work across continents and communities to tackle climate change.”

Adam Pikett, co-founder and CEO of SportPursuit, said:

“Thanks to the hard work of the SportPursuit team and the passion of our customers our tree planting initiatives have gone from strength to strength over the past year. It’s a huge achievement to be planting 100,000 trees from our December Festive Forest campaign taking our total tree planting so far to 224,650. We would like to thank all our customers, our team and our partner Size of Wales for their great work”

Size of Wales would like to thank all our donors for their support in this campaign and look forward to building on this success in 2021.

Note: A press release about this news for journalists can be found here.

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